A self-taught bead artist, beYOUteous was started by Lawrence Jean-Louis, a creative with a fondness for all things unique and handmade. A line of handcrafted beaded jewelry, it aims to spread the message for embracing individuality, feminine strength, and empowerment.

In a world that constantly tries to imply that we, as individuals, are not enough... we invite you to rethink the narrative and regain your individuality. The underlying message is that it's okay to just be you — every perfectly imperfect inch of you.  It's more than okay, in fact... it's preferable. "There is nothing more rare, nor more beautiful than a woman being unapologetically herself."